DELIVERY GETS MORE POPULAR

As delivery gets more popular, it also becomes more competitive, with an increasing number of players involved in the game. This ultimately means more delivery and competition!

Operators should consider the at-home delivery experience they provide to be every bit as important as what they might provide in the restaurant - especially as they are now often reaching new customers who might not otherwise know the brand. This means a great opportunity to create future brand loyalists, and packaging is a very important tool in creating that experience.

ORIGINAL IDEAS FOR UNIQUE DELIVERY & TAKE-AWAY ORDERS!

Ensure you stand out from the competition and delight your customers with our delicious Menu Signatures that stay hot & crunchy for longer!

INVEST IN YOUR DELIVERY PACKAGING

If you’ve recently added a delivery arm to your operations, its vital you invest in great delivery packaging. We understand that packaging is an extra cost to your business, but it can really help you build the customer experience. It can be used as a branding and differentiating tool to become your brand asset, while delivering an experience that is close to what the diner would receive inside the restaurant.

It’s all about ‘the experience’ here – one of the vital trends in hospitality. The challenge is to deliver a great experience for your customer, to mimic your bricks and mortar site e.g. fun and interesting labels (messaging), added special touches and simple garnishes/sauces etc.
The packaging has two main functions: 1. needs to be fit for purpose i.e. deliver great quality food (the options are already out there waiting for you) 2. needs to act like a ‘gift’ for the customer to unwrap/unbox i.e. it feels special. Do not wrap anything in clingfilm or newspaper!
Sustainability will also be high on the public agenda – so go for this option if you can – and then tell the customer about it!

BUT WHY IS FOOD PACKAGING IMPORTANT ON DELIVERY?

Protects food from contamination
Makes a meal more appealing – senses such as sight influence dining experience
Controls the food temperature and keeps it hot – so use the right packaging for the right job e.g. vents/holes for crispy products, more sealed for saucy stew-type dishes
Allows you to charge a premium – wellpackaged food has a higher perceived value
Reinforces your brand – packaging is an important brand touchpoint
Shows your customers what you value – e.g. sustainability/biodegradable packaging